Transforming Challenges into Impact
The handicraft sector stands as the second-largest employment provider in India, with 80% of the workforce comprising rural women. These artisans, often carrying forward generations of traditional craftsmanship, are the backbone of this sector, contributing significantly to the country’s cultural heritage and economy. However, despite their invaluable role, many challenges hinder their full potential and growth.
Key Challenges:
Illiteracy of Artisans
Many artisans, especially women from rural areas, have limited access to education, which restricts their ability to understand market trends, financial management, and business growth strategies.
Use of Obsolete Equipment
The use of outdated tools and techniques affects the efficiency and productivity of artisans, making it difficult for them to compete in modern markets.
Seasonal Demand of Products
Handicrafts often face fluctuating demand, leading to unstable incomes for artisans. The lack of consistent demand throughout the year creates financial insecurity.
Limited Access to Regular Marketplaces
Rural artisans have limited access to regular markets, making it difficult for them to reach customers consistently. This often forces them to rely on middlemen, who take a significant share of their earnings.
Lack of Access to Raw Materials
Many artisans struggle with obtaining quality raw materials at reasonable prices, further limiting their production capabilities and profitability.
Despite these challenges, efforts are being made to empower artisans by enhancing their skills, improving market access, and fostering sustainable growth within the handicraft sector.
ARTISANS MOBILIZED
Empowering over 10,000 artisans across six states with skill development and sustainable livelihood opportunities.
ARTISANS TRAINED
Providing hands-on training to more than 5,700 artisans, enhancing their skills and craftsmanship
%
INCREASE IN INCOME
Artisans have experienced a remarkable 40% increase in income, improving their quality of life.
%
GREATER MARKET ACCESS
Through partnerships with KADAM HAAT, artisans now have access to global markets, resulting in orders for six months of the year.
Community Intrest Group
Created 6 Community Interest Groups to bring artisans together for collective growth and skill enhancement.
Common Facility Centres
Established 5 Common Facility Centers to provide artisans with shared resources, tools, and infrastructure for improved production.
Producer Companies
Registered 2 producer companies to empower artisans with formal business structures, enabling better market access and profitability.
