Challenges that we face while developing sustainable livelihoods within rural communities

Traditionally traders have been notorious in exploiting artisan’s by not paying fair wages for their effort. This mindset still exists and one of the challenges to gain community trust for the intervention work being done.


In India, the festive season begins towards the end of the year around August. The monsoon’s or the rain in the country also last until August. That means, what is supposed to be the peak production time for the artisan’s coincides with a time when the raw material availability is at its lowest.


For a majority of the artisan’s, agriculture is their primary occupation. Due to that, they are usually unavailable for work for extended period’s of time during the harvesting season.


Products are made by several artisan’s distributed across several clusters within the region. This add an additional strain on ensuring consistent quality across these remotely located clusters.


Under developed logistics and infrastructure facilities in rural India creates a risk of delayed production deliveries.


Some of the regions that KADAM works in, has been grappling with political conflicts which only add to the challenges of developing sustainable livelihoods in these areas. Not to mention operational issues with delivery of quality products on time and within budget to traders and end consumers.


Ensuring copyrights for design are respected. Businesses engage with artisan’s to make products which are protected by copyright laws, but the artisan’s are unaware of IPR infringement laws. In some cases, they take up projects to make similar products for other clients thereby hampering their relationship with long term clients.


Handmade products face stiff pricing competition in the retail sector as they battle for space within the same space occupied by cheaper mass produced machine made products.


Logistic costs of transporting products from rural parts of the country to the urban cities is very high.


Quality control is an expensive activity since all components are made by hand and so it is rather challenging to minimise human error.


Government funded market places do not support the concept of mixed crafts.


Social issues around caste and creed create internal constraints around building strong cohesive teams.


Gender equality issues – Men and women being paid equally.


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